A TXT record is text in free, human-readable form, which is associated with a domain name as a DNS record for one purpose or other. The most popular use of a TXT record is to add your web site to an online search engine or to an analytics platform, that provides details about the targeted traffic to your web site. Setting up this kind of a record can serve as verification that you're the domain name owner and they'll supply the content you need to include as the value when you create the record. Another purpose of a TXT record is to confirm that an e mail message is sent by the Internet domain owner and from a reliable web server - this is the so-called SPF protection, which prevents any electronic address set up under your domain name to be forged and unauthorized people to send out unsolicited mail making it appear like it was mailed from your own mailbox. You may include any other information that you'd like to be associated with your domain name in a TXT record as well.